Search Engine Marketing goes hand in hand with Search Engine Optimization but these services have completely different meanings. To fully understand all this, one must look back at the historical origins of search engine marketing.
The number of websites on the World Wide Web has been increasing almost exponentially every year since the mid 1990’s. Within the first few years, the ballooning number of websites created a major challenge for those attempting to search the web for information. Since necessity is the mother of all invention, search engines were born and grew into huge entities like Google, Yahoo, and Bing.
As the web presented better and faster systems for searching out information, goods, and services, phone book use rapidly declined. Today for most people, phone book use is a thing of the past. Fifteen (15) years ago, phone book advertising was the best way to cultivate new customers for a local business. Today, new customers are much more likely to find your business with a search engine query. Three search engines, Google, Yahoo, and Bing, now account for 95% of all of these information searches. Of these, Google is the giant, accounting for 65% of search. With the shift from phone books to search engines came a shift in advertising and marketing strategies. Marketing strategies aimed at gaining visibility for your business with search engines are known as search engine marketing (SEM). Search engine optimization (SEO) is the component of this which focuses on how a website can be optimized for effective visibility. Because the landscape of the web is continually and rapidly changing, the strategies involved in SEM are continually evolving, also. The days when you could run the same phone book ad year after year are over. SEM is much more complex. However, it is much more powerful, especially for small, smart businesses who want to level the playing field with larger competitors. To be sure, small businesses can gain effective visibility on search engine pages by purchasing ads. However, this can be extremely expensive. Securing the services of an SEM firm is typically a much more economical means of gaining visibility for your business. Brighthouse began building creative website in the mid-nineties, when the World Wide Web was the newest, most exciting thing happening in the world of business. Within a short time, we began to see the importance of optimizing our client’s websites for strong and effective visibility on search engines. The many years of experience we’ve gained since those early days have made Brighthouse a leader among central Texas SEM professionals. Yet, we have continued to maintain our original mission to serve our clients effectively and affordably.A successful Search Engine Marketing campaign involves researching your target audience, researching your competition, studying the keywords your prospective customers are actually using to search for businesses like yours, and setting up a strategy for success. Search Engine Marketing requires a lot of time and skills achieved by learning and experience, plus specialized tools to analyze all the factors involved. Many larger businesses have entire teams of specialists devoted to SEM, and they often spend additional millions every year on purchased search engine ads, also known as “pay-per-click” ads (PPC). However, many smaller companies can’t afford to hire even one full-time SEM specialist. If this is your situation, Brighthouse has a range of services to help you find success more affordably. At the most basic level, our services involve a lot of coaching to help you achieve and maintain results. Because a website’s content is one of the most critically important parts of this equation, we have professional writers who can provide you with superbly written text, which is designed to be readable while technically structured to help Google and other search engines connect the dots between the searches people are making, and your business. At higher levels of service, we build and manage highly optimized websites, using sophisticated types of source code and contemporary style sheets for the best results. We also provide ghost written text for effective blogs, which are one of the most important ways you can obtain and maintain visibility. We have many satisfied clients who can attest to the value and effectiveness of our services. Please call or email if you would like to know more. It’s time you became visible to the thousands of people who are already searching for the goods and services you provide.